How did you come up with the idea of your business for Sunset Wellness and Nutrition, LLC., and how did you start?
The idea for my business, Sunset Wellness and Nutrition, stemmed from a deeply personal experience with my son’s health challenges. After years of working as a Registered Dietitian in the hospital setting, it wasn’t until my son began experiencing debilitating chronic migraines that I delved into the world of Functional and Integrative Nutrition.
Through extensive research and exploration, I discovered the transformative potential of Functional Nutrition, particularly through techniques like food sensitivity testing and elimination diets. By identifying my son’s sensitivities to gluten and corn and implementing targeted dietary interventions, I was able to alleviate his symptoms and restore his quality of life.
Motivated by this profound experience, I pursued certification in food sensitivity testing and embarked on a journey to establish my own practice. In 2019, Sunset Wellness and Nutrition was born, named after the street I reside on and inspired by the serenity and beauty of sunsets, my favorite time of day.
At Sunset Wellness and Nutrition, my passion lies in helping clients not only address their immediate health concerns through personalized nutrition plans but also in uncovering the underlying root causes of their ailments. By adopting an integrative approach to wellness, I strive to empower individuals to achieve optimal health and vitality.
Starting my business has been a fulfilling endeavor, driven by a deep desire to make a positive impact in the lives of others. As I continue to grow and evolve in this journey, I remain committed to providing compassionate, evidence-based care and guiding my clients towards holistic well-being.
Knowing what you know now, is there anything you would have done differently when you were first starting out?
In hindsight, there are a few things I would have done differently when starting out as an entrepreneur. Firstly, I would have taken the 8-hour Excel course that my college-aged son continuously recommended. This would have saved me a lot of time and frustration, as I often relied on him for help with Excel-related tasks in the beginning stages of my business.
Secondly, I wish I had taken a course specifically tailored for Nutrition Professionals aiming to set up successful private practices. Transitioning into private practice has been a significant learning curve for me, and at times, progress felt slow. I now understand the importance of investing in targeted education and training to accelerate business growth and streamline operations.
Despite the initial challenges and occasional moments of self-doubt, I recognize the value of the learning process in building confidence and expertise. Engaging in classes, webinars, and completing the Integrative and Functional Nutrition Certified Practitioner program have all been instrumental in shaping my journey as a practitioner.
While I may have wished to get up and running faster initially, I now appreciate the journey of gradual growth and development. Overcoming challenges and gaining knowledge along the way has not only enhanced my skills but also bolstered my confidence in my ability to make a meaningful impact in the field of functional nutrition. Moving forward, I will continue to prioritize ongoing learning and professional development to further refine my practice and serve my clients effectively.
What is the best business advice you’ve ever been given?
Take it one day at a time.
Have you faced adversity in business due to being a woman? How did you navigate that?
The role of a Nutrition professional is typically a female dominated role. It’s always a bit difficult speaking to others about nutrition and lifestyle especially in a male dominated world of healthcare. I have found that portraying confidence, standing up tall, and speaking clearly have helped to earn respect. It also doesn’t hurt to know what you are talking about and be able to cite your sources!
How do you persevere in challenging times?
Finding time for self care, whether it be a 15 minute walk outside, breath work, reading, sauna, walking through my garden or watering plants. All of these are relaxing and help to ground me.
What impact do you want Sunset Wellness and Nutrition to have?
The impact I aim for my business is to provide meaningful solutions and relief to clients who have struggled with unresolved symptoms despite seeking help from multiple doctors. By identifying and addressing the root cause of their health issues, I aspire to empower individuals to regain control over their well-being and lead healthier, happier lives. This involves not only addressing the immediate symptoms but also implementing sustainable strategies for long-term health and wellness. Ultimately, my goal is to make a tangible difference in the lives of my clients by helping them achieve lasting health and vitality.
What are the pros and cons of being a woman business owner in 2024?
It’s encouraging to see the progress and support that women entrepreneurs are experiencing. With increasing recognition of the value that diverse perspectives bring to society, there’s a growing effort to create more inclusive environments and provide resources tailored to the needs of women-owned businesses. The rise of virtual platforms has indeed expanded opportunities for flexibility and collaboration, enabling women to connect with clients and partners regardless of geographical barriers. By leveraging these resources and embracing collaboration, women entrepreneurs are poised to make even greater strides in achieving their goals and driving positive change in their communities and industries. Juggling the responsibilities of running a business with caring for family members, managing household tasks, and maintaining personal well-being can feel overwhelming at times. This constant juggling act can take a toll on both physical and mental health, making it crucial for women entrepreneurs to prioritize self-care and set boundaries to prevent burnout. Women entrepreneurs may encounter challenges in gaining credibility and recognition for their expertise, as stereotypes and unconscious biases about gender roles persist in society. Overcoming these obstacles often requires women to assert themselves confidently, showcase their achievements, and build strong support networks.
What knowledge would you share with someone who wants to become an entrepreneur?
Becoming an entrepreneur can be an incredibly rewarding journey, and there are countless opportunities awaiting women in various niches. The current landscape offers unprecedented access to resources, support networks, and funding options, making it an opportune time for female entrepreneurs to pursue their dreams.
One of the most valuable pieces of advice I would offer to aspiring entrepreneurs is to start with a solid foundation of knowledge and understanding. Researching your industry, target market, and competitors is crucial for identifying opportunities and developing a competitive edge. Take advantage of online resources, books, courses, and mentorship programs to gain insights into entrepreneurship and business management.
Additionally, it’s essential to cultivate a growth mindset and embrace the learning process. Don’t be afraid to step out of your comfort zone and take calculated risks. Failure is a natural part of the entrepreneurial journey, but it also presents valuable learning opportunities that can ultimately lead to success.
Regarding the practical aspects of starting a business, while it may seem daunting at first, the process can be simpler than you might think. Establishing an LLC, for example, can be accomplished with a quick Google search, a form to fill out, and a nominal fee. While working with a lawyer can provide added peace of mind and legal expertise, it’s not always necessary for every stage of the process.
Ultimately, the key to success as a female entrepreneur lies in seizing opportunities, leveraging your strengths, and remaining resilient in the face of challenges. With determination, resourcefulness, and a willingness to learn, there’s no limit to what you can achieve in today’s dynamic business landscape.”
What do you do for personal and professional development?
For both personal and professional development, I prioritize continuous learning and staying on top of the latest advancements in Integrative and Functional Nutrition. I regularly engage in educational activities such as attending classes, webinars, and workshops. Recently, I completed a comprehensive two-year certification program in Integrative and Functional Nutrition, which has deepened my understanding of the human body and its intricate workings.
I recognize that while the fundamental principles of the body system remain constant, our knowledge of its inner workings is continually evolving due to advancements in science and technology. Therefore, I make it a priority to stay informed about the latest research findings and emerging trends in the field. By doing so, I ensure that I am equipped with the most up-to-date information and methodologies to provide my clients with the best possible care.
In the dynamic field of functional nutrition, staying informed is not just a preference but a necessity. It enables me to tailor my approach to each client’s unique needs, addressing their health concerns comprehensively and effectively. By continuously enhancing my knowledge and skills, I strive to deliver optimal outcomes for my clients and contribute to the advancement of the field as a whole.
What Mantra or Quote do you live by?
“I can do hard things” is my personal mantra. This stems from me wanting to grow personally and professionally while also being a role model for my kids. This has helped as a reminder that I might be one person but with God’s help and the support of my family, I can persevere even at times when I feel like quitting.
What’s Your Favorite Place in Lansing or Michigan?
My favorite place in Michigan is Sturgeon Bay. It’s a remote beach in Wilderness State Park with sand dunes, a beautiful beach with a soft sandy lake bottom and the most fantastic sunsets.
